3 Biggest Myths of Sustainable E-commerce Packaging
In recent years, being environmentally friendly has become a priority for businesses. Online stores can play their part by making their packaging more sustainable. After all, packaging waste is a huge problem globally, with nearly one-third of household waste coming from packaging.
Here are the three biggest myths about sustainable packaging and what it means for online sellers:
Myth #1: Sustainable Packaging is Too Expensive
Many businesses think that using eco-friendly packaging materials is too costly. However, this perspective doesn't consider the benefits of sustainable packaging to a business. By choosing eco-friendly options, you can improve your brand's image and attract customers who care about the environment.
Reality: Sustainable Packaging is a Valuable Asset
New innovations have made it possible for businesses to choose from a variety of eco-friendly packaging materials that are durable, waterproof, and easy to print on. Sustainable packaging shows customers that your brand cares about the planet, making you more desirable.
Koi helps you track which of your stationery items are sustainable packaging. Additionally, it assists with reordering packaging supplies, ensuring you never run out of your favourite shipping materials when fulfilling orders.
Myth #2: Sustainable Packaging Means Less Branding Opportunities
Some businesses think that using eco-friendly packaging means sacrificing branding opportunities. However, this is not true. Custom sustainable packaging can be designed with your brand's image in mind, allowing you to promote your business while being environmentally friendly.
Reality: You Can Have Both Eco-Friendly and Branded Packaging
Custom sustainable packaging offers many design options, ensuring that your packaging stands out while promoting your eco-friendly values. Even small businesses can benefit from custom sustainable packaging, which can be a cost-effective marketing tool.
Myth #3: Sustainable Packaging Means Zero Waste
Some people think that sustainable packaging means producing no waste at all. While this is an admirable goal, it's not always possible. However, every step towards making your packaging more sustainable is important and worth celebrating.
Reality: It's About the Journey, Not the Destination
Lush Cosmetics is a great example of a brand that has made sustainability a priority. They have reduced waste by incentivizing customers to return containers and making their bottles thinner. Every effort to refine packaging design can have a positive environmental impact and win admiration from customers.
In summary, sustainable ecommerce packaging doesn't have to mean compromising on branding opportunities or cost-effectiveness. By choosing eco-friendly options, businesses can benefit the planet while promoting their brand.